Connecticut Creatives | Peter Sena
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Peter Sena

What do you do and where do you do it?
What? Depending on who you ask, they will tell you I’m something completely different. I’m a Programmer, Designer, and Creative Strategist — but most importantly a problem solver — at Digital Surgeons. Where? Our offices are based out of New Haven, but I like to solve most problems in my home studio in Milford, on the slopes or while I’m sleeping. It sounds esoteric but it couldn’t be closer to the truth.

What inspired you to choose this profession, and what makes you stay in it?
I used to want to be a comic book artist cause I drew and sketched so much. I like figuring out ways to tell stories. Pretty far off from Digital Marketing, right? Well, I’m a tech geek, I grew up wanting to do film special effects, so when I found out there was a way for both those worlds to collide, I dove in head first. Everyday is a new day, a new problem to solve. The landscape changes by the minute, and constantly innovating and pushing the envelope keeps my head in the game.

What is your single favorite portfolio piece?
That is like asking me my favorite movie; it’s a really hard question. I’d say top of mind recently, our campaign for Ovation Guitars is by far my favorite. The people at Ovation love the brand, and their passion and desire to be a leader in acoustic guitar innovation really inspired me to the ideas and executions we inevitably went with.

What/Where do you want to be in 10 years?
Probably doing quite the same thing in whatever capacity the future ends up. In innovation consulting, where I always get to push my skills and ideas into a reality. Combining art and technology really gets my gears going. I’d like to find more time to write and get more of my thoughts out. It is very hard to make time to tackle all that while growing our company.

Who/What are your biggest influences?
Music, film and obviously popular culture. I’m obsessed with playing video games or hitting the movies to zone out and let my mind go. It either drives me or knocks me even further off base.

What do you wish you did better?
Write. I struggle with the best way to articulate myself, and grammar is my worst enemy. I blame my English teachers for letting me be a class clown.

Why Connecticut?
Well, I’m born and raised here so that made it a bit easier to select. Why New Haven? Like everything we do at Digital Surgeons, picking the location for our office was something we thought long and hard about. In the end we chose New Haven, Connecticut. We wanted to be in an environment rich with creativity and intellectual stimulation. A cool space in the heart of the Yale campus answered that requirement. We wanted to be someplace within easy reach of the technology and business hubs of Boston and New York, but also wanted a city with its own thriving tech and start-up traditions. Finally, we wanted a place that was easy to get to and easy to get from. It’s hard to find a more convenient city than New Haven (in fact, we couldn’t). We hope you’ll stop by and see us sometime.

Being an entrepreneur isn’t a job, it’s a way of life. If you want to be good at it, you have to surrender your life to it.

Who are the best creatives you’ve worked with?
Tough question! If I had to pick a top five, naturally it would be the core leaders at our agency, which is one of the reasons I partnered up with them. Mark Myrick, Creative Director, innovator, conceptual genius. Aaron Sherrill, our interactive director. Rob Slosberg from Turbine Boost (formally VGS Creative).

What are your loves/passions outside of this field?
Film, writing, snowboarding, music.

What do you know now that you didn’t know then?
Being an entrepreneur isn’t a job, it’s a way of life. If you want to be good at it, you have to surrender your life to it.