Connecticut Creatives | Bahador Pazoki
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Bahador Pazoki

What do you do and where do you do it?
I’m a Creative Director at Primacy, where I work with some of the most passionate and nicest people I’ve ever worked with.

What inspired you to choose this profession, and what makes you stay in it?
When I was growing up, my family moved around a lot… to different countries, cities, etc. It was tough making friends, so I would spend a lot of time drawing. I would copy the illustrations from these really cool encyclopedias from the ’60s. Ironically, it was those same drawings that helped me make new friends, since I couldn’t speak the language at that time.

So I guess my inspiration to pursue art as a career came from an early age, where I realized that I could create something others would appreciate. That alone is a very rewarding feeling to keep anyone inspired.

What is your single favorite piece in your portfolio?
I love the work that I collaborated on with Catalyst Studios. It’s just simple work for a good cause. In a very small way, it might have helped someone achieve a better life. The guys at Catalyst are truly talented and a source of inspiration to me.

What/Where do you want to be in 10 years?
I would love to have my own business in the next 10 years, or do something equally as courageous. I really admire people who take a chance at life and try to be something greater. My goal is to try and create an environment where other people can have the opportunity to contribute. I guess that can be achieved at a place of business or in the classroom.

Who/What are your biggest influences?
“Complexity is the lack of simplicity…” said Alex W. White, my college professor. He kept drilling that into our heads and he was ruthless. I didn’t like him much at the time, but I believe that he taught me some of the most valuable lessons that a designer can have. I find myself repeating a lot of his teachings to the people that I now mentor.

What do you wish you did better?
It’s funny, because I wish that I was less emotionally involved with my work, but then again, I feel that it’s the passion that makes me want to do better work.

Why Connecticut?
I’ve lived all over the World, but I’ve lived the longest period of my life here in Connecticut. It’s truly home to me. Besides, it comes down to creating good work and that’s always more important than the location of where it’s done.

At every stage of my career I think I have it figured out, only to find out later how very little I knew. I’m comfortable right now thinking the same thing, but I know that I’m probably wrong.

Who are the best creatives you’ve worked with?
I’m currently working with some of the best creatives that I’ve ever worked with, but I have to also acknowledge Paulo Melchiori. He taught me a lot about the industry and he is one of the most talented people I’ve ever worked with. His best advice to me was to do work for myself. There is no one else who is going to be as critical about your work than yourself.

What are your loves/passions outside of this field?
As an art director, I’m always looking for new work that’s out there to inspire me. I’m finding new sources of inspiration in music and dance. It’s not even the music that I like, but the idea of how music can be such a powerful tool in what we want to communicate. Or how dance can help with editing techniques or styles.

What do you know now that you didn’t know then?
At every stage of my career I think I have it figured out, only to find out later how very little I knew. I’m comfortable right now thinking the same thing, but I know that I’m probably wrong.